Smart Brand Safety Through EBRAND's Digital Risk Protection

Brands encounter threats from counterfeit products and digital impersonators, which can diminish brand value and revenue. EBRAND's Digital Risk Protection provides monitoring and threat mitigation using machine learning technology. The global counterfeit market is estimated at $464 billion. EBRAND's approach involves expertise across four quadrants, enabling effective management of these risks.

Key Takeaways

EBRAND's Four Quadrants Framework systematically maps, monitors, mitigates, and manages digital risks, enabling structured brand protection based on identified threat patterns.
X-RAY Dark Web Monitoring conducts scans for stolen data and delivers real-time alerts, allowing brands to address potential integrity issues promptly based on verified detections.
Automated threat mitigation employs AI and machine learning to identify and eliminate phishing and impersonation threats, supported by data-driven algorithms that enhance response efficiency.
Domain shadowing prevention involves continuous monitoring and analytics to detect unauthorized subdomains, drawing on historical data to prevent domain-based exploits.
Early detection and enforcement mechanisms help minimize losses from counterfeits and mitigate reputational damage, as evidenced by reduced incident rates in monitored brands.

EBRAND Tackles $464B Counterfeits

Counterfeit goods contribute to an estimated annual loss of over $464 billion in global trade.

In 2021, the European Union seized 86 million fake products, marking a 30% increase from the previous year. These counterfeits are linked to approximately 350,000 injuries worldwide each year, highlighting risks to consumer safety and economic stability.

EBRAND provides Digital Risk Protection services that involve monitoring for brand impersonation and fraudulent websites.

This enables early detection of threats, facilitating the removal of unauthorized advertisements and strengthening defenses against digital risks.

Such measures support brand integrity and revenue protection by addressing verified instances of infringement in a systematic manner.

Four Quadrants Expertise

EBRAND extends its counterfeit detection capabilities through the Four Quadrants Expertise framework, which includes Map, Monitor, Mitigate, and Manage, to address digital threats to brands.

The Map phase involves evaluating digital assets to identify vulnerabilities and assess the threat landscape, thereby revealing potential attack surfaces.

The Monitor phase uses real-time monitoring to convert data into actionable intelligence, with alerts prioritized based on the immediacy of digital threats.

The Mitigate phase automates threat responses to neutralize risks effectively, while enabling coordination across departments to protect brand integrity.

The Manage phase focuses on the continuous prioritization of vulnerabilities and adjustment to evolving threat landscapes to maintain brand protection.

X-RAY Dark Web Monitoring

Threats on the dark web can lead to the theft of digital assets and the compromise of customer data, potentially harming brand reputation. EBRAND's X-RAY Dark Web Monitoring service scans the dark web for stolen assets and compromised information, providing real-time alerts to support brand protection efforts.

The service employs machine learning to deliver cyber threat intelligence, which includes prioritizing threats and tracking cybercriminal activities. This enables users to obtain insights for implementing proactive security measures, thereby enhancing their overall security posture against identified risks.

Additionally, the automated enforcement feature removes fraudulent content, helping to reduce reputational damage and financial losses as part of a digital risk protection strategy.

Thwarted Domain Shadowing Attacks

Domain shadowing attacks involve unauthorized access to legitimate domain accounts, enabling the creation of malicious subdomains that can facilitate phishing, malware distribution, or other cyber threats.

These attacks pose risks to businesses by potentially damaging brand reputation and eroding customer trust through the exploitation of trusted domain names.

EBRAND's Digital Risk Protection service offers continuous monitoring to detect unauthorized subdomains. This enables early identification of potential threats, allowing for timely intervention to prevent escalation.

The X-RAY platform employs analytics and threat intelligence to identify signs of domain shadowing. By detecting and addressing these issues, organizations can reduce the impact of such attacks.

Additionally, implementing robust authentication measures, such as strong passwords and multi-factor authentication, can help prevent initial account compromises, thereby supporting overall domain security and maintaining online integrity.

Automated Threat Mitigation

While robust authentication strengthens domain security, automated threat mitigation enables proactive identification and response to threats.

Systems for digital risk protection offer continuous monitoring of phishing attempts, brand impersonation, and fraudulent activities across online platforms. These systems use contextual AI for detection and real-time risk scoring to identify potential risks, with machine learning algorithms to prioritize threats and minimize unnecessary alerts for security teams.

Automated enforcement mechanisms facilitate the removal of malicious content, such as fake websites and impersonating accounts, which supports brand protection and maintains consumer trust.

Such timely interventions can help reduce the financial impact of data breaches by addressing threats before they escalate.